MAC HILL'S PORTFOLIO
BOOMTOWN VLOG
One of our team's goals in 2021 was to increase the visibility of our YouTube channel through thoughtful and meaningful content. During my tenure as Community Manager, I produced 50+ lo-fi "#ProTip" videos for the group (these are housed in a private Facebook group), so was asked to help put similar content together for our YouTube brand page. Post editing was done by our incredible Creative team.
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REAL TRENDSETTERS SPOTLIGHT
In this marketing campaign, our goal was to highlight some select BoomTown clients that made the Real Trends list- a comprehensive ranking of the top Real Estate teams/brokerages in the country. My role in the process was to identify the best candidates for interviews, reach out to schedule interviews, and execute the interview themselves. Each interview provided the foundation for written Success Stories/Case Studies for our blog/collateral for our sales team, and for short video clips to supplement our social & video channels.
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THE BOOMTOWN EFFECT
In this campaign, our goal was to extract tangible impacts that BoomTown has made on specific clients' business in an effort to highlight specific programs we offer, speak to how we work well with a specified franchise partner, or why our solution was preferred to a competitor. My responsibility included identifying the best clients to interview based on sales/marketing needs, organizing the interviews, and executing the interview with the client. These interviews have provided the foundation for success stories, case studies, and videos as highlighted below.
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VARIOUS THOUGHT LEADERSHIP WEBINARS
During my tenure at BoomTown, I have been fortunate to lead many incredible webinars on behalf of the company. While I served as the Community Manager, I individually produced over 40 webinars and 50 short-form "ProTip" videos. Most of which are stored in our private owners' community, though can be showcased via a Zoom if interested. Since then, I continue to be the trusted voice within the organization to help communicate BoomTown's values and positioning through marketing-oriented webinars. Below is a selection of more recent content I have been involved in.
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