LEVERAGING SOCIAL PROOF TO WIN

As an advocacy-driven sales and marketing professional, I have come to understand that at the foundation of most successful companies is a community of users that love the product. My approach to driving results centers around identifying who those advocates are, building relationships between them through community, and leveraging their passion for the product or service to drive massive results for the business.

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In the picture shown is a group of BoomTown VIPs, called Closers. This group is central to advocacy at BoomTown and is a core piece of the program I built at the company.